World Earth Hour & Etisalat Fiber Optic Networks

Etisalat to
Celebrate Earth Hour in

all seven UAE
Emirates

 

Abu
Dhabi, UAE March 24, 2010
– Etisalat today announced it will join other leading UAE companies in
participating in Earth Hour on March 27, 2010. Etisalat’s iconic buildings and
facilities in all seven emirates will be darkened through the evening as special
care is taken to ensure all non-essential lighting and electronics are turned
off. Etisalat is also inviting its 10,000 staff in the UAE to become
eco-ambassadors on the evening and participate in the various events taking
place across the country.

 

 “We
are delighted to participate in the Earth Hour 2010. The environment is at the
core of our business strategy and we are making wide investments in technologies
and infrastructure to ensure our future is both successful and sustainable. We
hope that all residents in the UAE will take this time to consider their
personal impact on the environment and on how they can change their lifestyle
for the benefit of the planet.”

 

Etisalat is
investing Dh 5bn in a fiber optic network that consumes as much as 73% less
energy and emits less than 85% fewer greenhouse gases. It has also installed
solar power facilities across its 18 countries in places of natural beauty such
as the Ras Mohamed National Park in Sinai, Egypt. Through advances in Cloud
Computing, Smart Buildings and Data Centres Etisalat is also allowing its
residential and business customers to reduce their carbon footprint by deploying
the latest solutions.

 

The UAE
Earth Hour 2010 seeks to raise awareness about climate change and encourage UAE
residents, business leaders and government officials to take action and start
planning a reduction in CO2 emissions. Last year 400,000 people in the UAE
participated in Earth Hour

Etisalat participated in the Broadband Global Summit 2010

Etisalat leads the way for a digitally connected future; partners Broadband Global Summit 2010
Abu Dhabi, 13 March 2010: As the Strategic Operator Partner, Etisalat participated in the Broadband Global Summit 2010, one of the region’s most important assemblies on broadband technologies, held 8-10 March 2010 at the One & Only Royal Mirage Hotel. Broadband Global Summit, in its second successful year, is positioned to reflect the dynamic developments within the region’s broadband ecosystem and effectively highlighted the exciting growth areas in the telecommunications industry - universal connectivity via broadband in the Middle East and Africa regions.
Commenting on the participation, Etisalat’s Senior Vice President of Marketing, Khalifa Al Shamsi, said, “Etisalat envisions that all UAE residents will soon be digitally connected, improving themselves and their lifestyles every single day. Through a mix of advanced broadband technologies, Etisalat has already embarked upon this process and its recent nation-wide fiber roll-out, e-Life, will add significant value to customers’ lifestyles, enabling them to achieve much more than what is possible today. Through our participation in this summit, we are pleased to bring to a wider forum our experiences and insights that will assist in laying out the future roadmap of broadband infrastructure development for the entire region.”
In a keynote presentation on the ‘LTE Focus’ day of the event, Tariq Al Qaseer, Senior Director of Mobile Network- Planning at Etisalat, highlighted the “mobile broadband trends and challenges” elaborating on the opportunities brought by the advanced Long Term Evolution (LTE) technology and joint efforts required to accelerate the LTE maturity in the region. He also explained Etisalat’s efforts in this direction through an earlier demonstration of LTE, designed to increase the capacity and speed of mobile networks.
As a key note speaker on the opening day, Ali Al Ahmed, Group Chief Strategy Officer, (GCSO) at Etisalat, mapped the evolution in the communications industry over the past one decade. In this congregation of the region’s top minds: regulatory decision makers, industry leaders and innovators, he discussed the opportunities and challenges faced in addressing the increasing customer demand and the strategic deployment of several technologies that exist within diverse environments. This was followed by a panel discussion on the region’s future broadband road-map and technology vision.
On the concluding day of the 3-day event, highlighting on the FTTH technological advancements and strategies, Fahem Al Bugham – Vice President / Technology Strategy presented the case study on the “Impact of evolving GPON on Access Network” and customer advantages met by the FTTH network, drawing from Etisalat’s experience, being the pioneer in deploying the region’s first fiber network across the UAE.
Pioneering the leading-edge fixed and mobile broadband technology locally and regionally, Etisalat’s contribution to the event was showcased through Etisalat’s experiences in the recent deployment of the Fiber-to-the-home (FTTH) and HSPA+ in the UAE, as well as through strategic insight from Etisalat experts on the future of broadband technologies. Etisalat’s FTTH network, has already covered over 735,000 households in the UAE, through eLife and Etisalat aims to connect the whole of the nation’s households by 2011, setting UAE in the league of top international fiber-connected countries.
Etisalat is also the first in the region to introduce the fastest mobile broadband technology, HSPA+ in the UAE, including the design and installation of the HSPA+ mobile infrastructure in the world’s tallest building, Burj Khalifa.
The event, among other benefits, also explored the broadband business in detail and presented opportunities to craft business strategies in order to deliver a new level of experience for customers and greater returns for shareholders. The program included multiple tracks across two days with over 60 high-level speakers, including 20 presentations, 38 operator case studies, workshops, training programs and much more.

Etisalat Managed ICT solution & Microsoft Middle Edge - 2010

Etisalat Managed ICT solution & services edge highlighted at Microsoft Tech.Ed Middle East 2010• Etisalat speakers share insights on benefits of a Converged IP network & Software plus Services approach with Etisalat Hosting Offerings
• Etisalat emphasizes usage of Microsoft Operations Framework in ICT & Service Management Projects

Dubai, March 4, 2010: At the inaugural edition of Tech.Ed Middle East which is Microsoft’s premier technical education and networking event in Dubai which concluded yesterday, Etisalat executives presented attendees with insights into its comprehensive Managed ICT & services portfolio to showcase how customers can benefit from such services with enhanced business performance while optimizing capital investment and operational costs.
In a presentation entitled “Enhancing performance through High Speed IP networks”, Haider Khan, Business Development Manager, Etisalat and Rehan Sami, Solution Architect, Etisalat talked about the significance of MPLS IPVPNs to help attendees understand how Etisalat‘s IP network can facilitate collaborative business models by converging voice and data and hence improve performance and operational efficiencies. With IP being the de facto protocol worldwide, Haider highlighted Etisalat efforts to set up its own IP nodes worldwide which would provide business customers with advantages like single point of contact and price guarantees in addition to a reliable quality of service (QOS).
The service can also be offered as a Managed Service by Etisalat with end to end network management through Etisalat’s Managed Router Service which has 24x7x365 proactive monitoring thereby enabling UAE based companies to lower their TCO (Total Cost of operations) and deal with a single vendor.

Jitendra Kapoor, Specialist – eHosting from Etisalat talked about the synergies between Microsoft’s Software Plus Services strategy and Etisalat’s Suite of Managed & Hosted Microsoft Application services to mitigate risks and enhance business agility. He said, “Businesses can now partner with Etisalat to capitalize on the secure, reliable and scalable computing environment of Etisalat’s state of the art fully redundant Internet data centres to conduct mission critical operations and be assured of enriched Managed Hosting Services like storage, disaster recovery, Business Continuity Planning, security, message hygiene, and Microsoft Software management.”
Etisalat can thus assists businesses of all sizes to make a prudent selection of on premise and Etisalat Hosted & Managed Applications-a winning combination designed to enhance competitive edge for customers. This translates into a very convenient deployment model which can be adjusted dynamically as business needs shift and growth requirements necessitate a relevant approach.

According to Shazad Ahmed, Specialist, Professional Services, Etisalat who spoke on the relevance of Microsoft Operations Framework, “Microsoft Operations Framework (MOF) provides a practical framework and guidance to provide efficient and effective services. The major advantage of bringing in MOF best practices to Professional Services engagements is to reveal customer service flaws early on during the engagement. Moreover, it also helps to gather clear requirements from customers. While working on customer Service Management projects, MOF provides a low cost solution for organizations to adopt IT best practices and become ISO 20000 ready.