Etisalat Managed ICT solution & Microsoft Middle Edge - 2010

Etisalat Managed ICT solution & services edge highlighted at Microsoft Tech.Ed Middle East 2010• Etisalat speakers share insights on benefits of a Converged IP network & Software plus Services approach with Etisalat Hosting Offerings
• Etisalat emphasizes usage of Microsoft Operations Framework in ICT & Service Management Projects

Dubai, March 4, 2010: At the inaugural edition of Tech.Ed Middle East which is Microsoft’s premier technical education and networking event in Dubai which concluded yesterday, Etisalat executives presented attendees with insights into its comprehensive Managed ICT & services portfolio to showcase how customers can benefit from such services with enhanced business performance while optimizing capital investment and operational costs.
In a presentation entitled “Enhancing performance through High Speed IP networks”, Haider Khan, Business Development Manager, Etisalat and Rehan Sami, Solution Architect, Etisalat talked about the significance of MPLS IPVPNs to help attendees understand how Etisalat‘s IP network can facilitate collaborative business models by converging voice and data and hence improve performance and operational efficiencies. With IP being the de facto protocol worldwide, Haider highlighted Etisalat efforts to set up its own IP nodes worldwide which would provide business customers with advantages like single point of contact and price guarantees in addition to a reliable quality of service (QOS).
The service can also be offered as a Managed Service by Etisalat with end to end network management through Etisalat’s Managed Router Service which has 24x7x365 proactive monitoring thereby enabling UAE based companies to lower their TCO (Total Cost of operations) and deal with a single vendor.

Jitendra Kapoor, Specialist – eHosting from Etisalat talked about the synergies between Microsoft’s Software Plus Services strategy and Etisalat’s Suite of Managed & Hosted Microsoft Application services to mitigate risks and enhance business agility. He said, “Businesses can now partner with Etisalat to capitalize on the secure, reliable and scalable computing environment of Etisalat’s state of the art fully redundant Internet data centres to conduct mission critical operations and be assured of enriched Managed Hosting Services like storage, disaster recovery, Business Continuity Planning, security, message hygiene, and Microsoft Software management.”
Etisalat can thus assists businesses of all sizes to make a prudent selection of on premise and Etisalat Hosted & Managed Applications-a winning combination designed to enhance competitive edge for customers. This translates into a very convenient deployment model which can be adjusted dynamically as business needs shift and growth requirements necessitate a relevant approach.

According to Shazad Ahmed, Specialist, Professional Services, Etisalat who spoke on the relevance of Microsoft Operations Framework, “Microsoft Operations Framework (MOF) provides a practical framework and guidance to provide efficient and effective services. The major advantage of bringing in MOF best practices to Professional Services engagements is to reveal customer service flaws early on during the engagement. Moreover, it also helps to gather clear requirements from customers. While working on customer Service Management projects, MOF provides a low cost solution for organizations to adopt IT best practices and become ISO 20000 ready.